In 2021 Cupra launched their first 100% electric car, Cupra Born. They are starting a new generation of cars and giving Impulse to change by becoming a reference in the world of electrics. On top of that, the Cupra Born won as best “Small & Compact Electric Car” at the Golden Wheel Awards.
New reference and awards? There is really just one person that represented this better than anyone in 2021: Alexia Putellas. The FC Barcelona Player is becoming one of the biggest references in female football. The new generation comes with change, and new icons are giving impulse to that. New icons for a new era.